Is there something behind Google’s always online move?
With Google’s latest release of the Chromebook Pixel and it’s Chrome OS there’s no denial that they want you to be online as much as possible. Although I understand their move, I can’t help but think that there’s something more behind it. In an article from Investopedia they point out that Google makes 96% of its revenues from ads. And last year Google’s revenue was US$ 50.18 billion (2012), which means that they made a little over $48 billion from ads. That is amazing! Think about it, they’re making $48 billion from your personal information!
Back to my original question, is there something more behind Google’s move to make you be always online? First of all, to make it clear, you can use the Chromebook offline. But that would be like using your iPhone just for calling, it just doesn’t make sense. They want you to be connected, and I can’t help but think it’s so they can make more money.
I think Google is a little too early to the “always online game”. What I mean by that is that we’re not quite there yet in terms of actual usefulness; we can’t edit photos in the cloud like we can using Photoshop or Pixelmator. Neither can we do real “hardcore” video editing. What we can use do online is the “simple” tasks; write articles and do really simple photo- and video editing. Although the computers we have today have the processing power to do it natively, I think we’re still a few years away from us being able to do it online. I do also think that Google knows that they’re early, but they want to push it, why? To make more money. It’s really simple; the more people Google get online (to see their ads), the more money they make. If I were in Larry Page’s shoes I would have done the same thing.
If there’s one thing I’ve learned during my life here on earth it’s that business is all about money (or so they say).
Another interesting thing is the fact that Google is making more money out of iOS devices than their Android OS, but that will be the subject in another article.
Bottom line: Google wants you to be online so they can make money.
Is it really that simple? Let me know what you think in the comments below!